Don't Bottle It Up - created by Sunny
A personal journey of the affects of alcohol and creating a safe space for people facing addiction.
Alcohol affects people in different ways, but for many, including me, it becomes a coping mechanism long before it becomes a recognised problem. For 28 years, alcohol and substances were part of my daily life. Both offered me temporary escape, numbness, and moments where I didn’t have to face pain or reality. But over time, my addiction was slowly destroying me.
My journey through addiction is the lived experience that led to the creation of Don’t Bottle It Up, a community built support space founded after I became sober. I didn’t build this from books, theories, or observation, I built it from the truth of what I went through, and from my belief that nobody should have to feel as isolated, ashamed, or hopeless as I once did.
Don’t Bottle It Up exists to bring honesty, acceptance, and real conversation to a topic people often avoid. Its core purpose is to help people feel safe enough to speak, reflect, and recognise that support is possible long before life reaches breaking point.
Why people turn to alcohol
Many people start drinking socially, to unwind or to switch off. That was true for me, too. But over time, life pressures, stress, trauma, conflict and emotional pain, turned them drinks and substances into a crutch.
Alcohol becomes a few hours or days of peace. A way to stop feeling hurt, a way to silence thoughts and a way to get through days that feel too heavy.
It’s not that people want to hurt themselves, it’s that alcohol temporarily takes the edge off pain they don’t know how to express. But the relief is short lived and the problems stay. The cycle deepens and I lived that cycle for nearly three decades.
Don’t Bottle It Up recognises these patterns without judgement. The slide from social drinking to dependency is quiet, subtle, and easy to missed, especially when you’re the one living it.
Recognising when drinking is becoming a problem.
I spent years telling myself that I was “fine” because I could still work, still function, still show up. But addiction doesn’t appear suddenly, it grows in the background.
Some signs include:
• Drinking to get drunk, not to socialise
• Feeling defensive when someone questions your drinking
• Needing more alcohol to feel the same effect
• Arguing more at home or becoming emotionally unpredictable
• Struggling with work after drinking
• Hiding alcohol or drinking alone
These behaviours often creep in slowly, and the person drinking may not see the shift. With videos that tell my own past and truths, Don’t Bottle It Up helps people recognise these signs and understand that needing support is not a failure, it’s a moment of awareness.
The emotional and mental impact of alcohol.
Alcohol doesn’t just affect the body. It affects your mind, your emotions, and your ability to cope. I experienced the anxiety, low moods, paranoia, and emotional crashes that hit after drinking and this sometimes lasted for days.
Sobering up often brings back everything you tried to numb. Past pain, present worries, future fears. These moments can be overwhelming, but they are common, and they are human.
Don’t Bottle It Up offers a space where people can admit these struggles without shame because many of us may have felt them too.
Why it’s hard to admit there’s a problem.
I denied my addiction for years. Not because I wanted to lie, but because the truth felt terrifying. In many communities especially in mine which is the Punjabi Indian community, addiction is taboo and is something that is hidden, judged, or brushed under the carpet.
And as long as life on the surface looks functional, it’s easy to convince yourself nothing is wrong.
Admitting there’s a problem isn’t a sign of weakness, it’s the strongest step you can take.
The ripple effect: impact on family and work
Addiction doesn’t just affect the person drinking , it affects everyone around them. Relationships strain, trust fades and the presence disappears. Children also notice more than we realise.
Work life suffers too, I missed days and had poor focus. I lost opportunities and I saw the damage addiction caused across every area of my own life.
How Don't Bottle It Up supports recovery.
Everything we do is grounded in lived experience which also includes mine. That’s why people feel understood, not judged. Our support focuses on:
Honest conversation
Lived experience guidance
Mindfulness and emotional regulation
Fitness, routine, and lifestyle changes
Healthy support networks
One day at a time approaches
Rebuilding trust through consistent actions
Recovery isn’t about quick fixes. It’s about daily commitment. It’s about rediscovering who you are beneath the addiction. Over time, many people, myself included find peace, clarity, purpose, and a new sense of identity they never thought possible.
Hope and life after addiction
Hope is one of the most powerful tools in recovery. Seeing someone who has lived through addiction and rebuilt their life can change everything. That’s why I share my story openly to show that transformation is possible.
Recovery isn’t about perfection, it’s about progress, honesty, connection, and courage. With support, mindfulness, community, and the right tools, a calmer, healthier, more meaningful life is achievable.
Don’t Bottle It Up exists because I never want anyone to face this journey alone. If I can rebuild my life after 28 years of addiction, then you can too.
As someone with lived experience, I am continually learning and expanding my toolbox to navigate the challenges that arise on my recovery journey. I now have the privilege of working with positive-talk.com whose ethos is rooted in providing caring, compassionate, non-judgmental, and accessible support that empowers clients to create positive change and personal growth. Together, by combining our strengths and perspectives, we can help make the healing process more meaningful and sustainable.
Mr Sunny Singh
Director
Don’t Bottle It Up Ltd
TikTok - https://www.tiktok.com/@dont.bottle.it.up.ltd?_r=1&_t=ZN-91q6pPvEGfe
Instagram- https://www.instagram.com/dontbottleitupltd?igsh=YWNramNlbXlndzA%3D&utm_source=qr
Video - 28 years of addiction https://youtu.be/Q4jLvA-8WfU?si=NfSYYRR7HGi6BwY4









